Professional tools are a prerequisite for being able to conduct meaningful consumer analysis. Depending on the task at hand, RAPP Germany deploys a combination of tools – some free of charge, some subject to a fee – including SISTRIX, Insights for Search or Alterian SM2 and Social Mention.

However, quantitative reports might not necessarily be that far-reaching. What really counts is in-depth, qualitative analysis and the integration of findings gained from the various fields of analysis that help us attain real consumer insights. We pose questions such as:

• “What is the information consumers are looking for in the evaluation phase?”
• “What is the information consumers might come across?”
• “What questions are they asking?”
• “What are their wishes and requirements?”

Above all, we consider the role brands play in the minds of consumers in the evaluation phase.

Should you be interested in finding out more about our tools and analysis, or maybe you have a real-life, concrete assignment for us – then your contact partner, Sandra Gräber would be more than happy to take your call.