Search engines are now one of the most efficient forms of advertising. First and foremost, they are all about content and relevance. Closely guarded search engine algorithms – some being more confidential than the Coca Cola formula – are becoming ever more sophisticated in their ability to differentiate and determine if content is relevant, is up-to-date and can be trusted – and whether or not it will be recommended by users. 

Furthermore, it is vitally important to have dedicated link management within a website. On one hand, this allows search engines to be able to index a site better, and, on the other, it enables a human visitor to find a certain piece of information faster than the “Back” button. Link management is a science in its own right and requires the knowledge of experienced specialists. RAPP Germany works together with the SEO experts from TESTROOM. Company founder, Michael Dunker maintains that “To ensure that a website remains visible, it is crucial to have a combination of relevant content and strong tell-a-friend links. To put Google’s principle in simple terms: the better a website is linked, the higher it will appear in search engine rankings. We provide an organic flow of permanent backlinks and thus significantly increase the traffic to the target page. Furthermore, we attach great importance to the measurability and transparency of our parameters and features.“

With decades of brand experience under its belt, its deep seated knowledge and understanding of target groups as well as the integrated consumer analysis it has conducted, RAPP is perfectly qualified to develop copy and material that is relevant to the customers and target groups of the brands, products and services of its clients.

Maintaining a high presence in organic search rankings is, in short, all about content and links. You can find out in greater detail, how you can drive valuable traffic to your site from your contact partner, Sandra Gräber.